​Anh Khue Tran
NATURELLE
ENCHANTEUR
The TV commercial depicts a romantic story with the encounter of a young man and the Naturelle girl amidst a lavender field in France. The imagery in the TVC is carefully crafted to highlight the purple hues of the Lavender fragrance shower milk product and the French origin. CGI is used to enhance the magical quality of the scent and the ethereal feeling the product provides, aiming to captivate consumers and add an extra layer of beauty to the climax of this romantic story.
Agency : HAKUHODO
Art Director: Khue Tran
Director: Brian Lau
Producttion House: Viewfinder
BIORE
The "B" stands for Biore, of course. This action mirrors the natural hand movements when a woman applies skincare products: starting from the nose, moving up to the eyebrows, circling around the eyes to address the under-eye area, and then moving along the cheeks. This sequence effectively demonstrates comprehensive skincare while subtly reinforcing the association with "B" for Biore. We repeat this action three times in the TV commercial to instill in consumers' minds the routine of using Biore products in their daily lives and our brandname.
Agency : HAKUHODO
Art Director: Khue Tran
Director: JUSTIN WOON
Production House : Sudest
ATTENIR
Attenir is a well-known Japanese domestic cosmetics brand, especially in the anti-aging product line. The brand belongs to the Fancl group and stands out with its premium skincare products, utilizing advanced technology and safe ingredients, free from harmful additives.
With a brand video and a product video, the client was satisfied with the sophistication and premium feel, as well as the visual storytelling that the films delivered during the brand's first entry into Vietnam.
Agency : HAKUHODO
Art Director: Khue Tran
Director: TAKCOM
​Production House : Flexfilm
​BLENDY
The idea of the iTVC is to introduce the product name first to meet the customer's requirement of memorability. The combination of fresh fruit flavors brings a sensation of elevation, as if immersing into a magical world of fruits, which is the achievement of this clip. The rap music, featuring repeated mentions of the brand name and the combination of fruit flavors, serves as a way to grab attention and captivate the audience.
Agency : HAKUHODO
Art Director: Khue Tran
Director: Uyen Dong
​Production House : Cheddar
​KIRIN
The strong promotion of KIRIN's Japanese origin is the focal point of this clip, so all imagery, colors, and music are deeply imbued with Japanese characteristics to attract the brand's primary target audience, which is Gen Z aged 18 and above. The music video tells the story of three young people representing the brand's three target audiences, using KIRIN and immersing themselves in the world of Japanese anime, cyberpunk, and origami corresponding to each appropriate product line. The fast-paced music video with vibrant colors, deeply rooted in Japanese culture, scored high in terms of communication after its release.
Agency : HAKUHODO
Art Director: Khue Tran
Director: Nhu Dang
Production House : Startling Production
ENCHANTEUR
The TVC- viral clip in the musical drama genre, starring SUNNY HẠLINH, a talented female singer from Vietnam. The film depicts the preparations of the girls before a long-awaited reunion with a friend from afar. Using music and dance as a means to convey the introduction of Enchanteur's three product lines, the film constructs a narrative structure akin to a short musical, with an open ending hinting at a romantic storyline. The colors in the film are soft and delicate, suitable for women who enjoy romance and sophistication.
Agency : HAKUHODO
Art Director: Khue Tran
Director: LA Dzung
Production House: View Finder
Blendy
​BLENDY
The idea behind the viral clip is based on the tension faced by Vietnamese women, who are diligent workers and sometimes forget about themselves.
The viral clip is divided into 4 segments, each depicting different work-related stories and contexts from various periods of Vietnamese women. Adding a touch of humor when women forget to take breaks, the clip sends a message to women not to forget to take some time for themselves. Blendy serves as a little indulgence for modern office women, with the roasted rice matcha flavor from Japan providing them with a relaxed and soothing feeling.
Agency : HAKUHODO
Art Director: Khue Tran
Director: Le Quan
Production House: Sudest
AJINGON
In the traditional Lunar New Year of 2024, the Year of the Dragon, Ajingon seasoning has designed its packaging in red color and added the image of two dragons on both sides of the packaging to signify it as a lucky gift, bringing prosperity to every family. The commercial segment depicts the beginning of transformation as Ajingon seasoning is used, with the brand's color spreading throughout every space and manifesting two dragons (symbolizing the concept of doubling luck) flying everywhere, bringing luck and prosperity to all places.
Agency : HAKUHODO
Art Director: Khue Tran
Director: Khuong Vu
Production House : Alien
